Category Archives: Marketing
Ask these 6 Questions to test your plans
Much of what we do is based on assumptions. With projects or marketing plans, assumptions must be made. Analyze your plan. Make certain you recognize assumptions. A historical assumption, one that has been made for a long time, can seem like fact. How can you test your assumptions? The following questions will help you delve [...]
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Google announces additional Analytics features
I have used Google Analytics to measure traffic to my sites since before it was Google Analytic. I used Urchin, which was purchased by Google in April, 2005. Google Analytics provides me with great metrics about the sites I manage. Yesterday Google announced an expansion of what Analytics will provide. Google named this new, expanded [...]
Also posted in Search Leave a comment
Tip: For what is the world searching?
I am posting something a little different today. I hope to do this occasionally. Have you ever wanted to know what terms others are searching? Perhaps you need to research for marketing or SEO. Google has a tool that allows you to find how often terms or words are searched, and to plot the search [...]
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Rethink competition
We all have competitors. And, competition is good, right? Many in the business world think of competition in terms of war. The competition is the enemy. We battle them for customers or for market share. We attack and counterattack with ad campaigns. We are out to win the war against our competition. But, competition makes us [...]
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Marketing Strategy and Mobile/Social
Marketing is about getting a message from an organization to a group. It is important to be strategic about the content of the message, and the method by which it is delivered. As marketers we must go to where the correct audience for our message is now; we must be followers. I often see marketing [...]
Also posted in Mobile Leave a comment
Defend your image
I opened my email this morning to find a marketing email that really got my attention. The email was laid out well, and had a good message. Because of the nature of my profession, I get many such emails every day. This particular email was for a company that builds web pages for businesses. It [...]
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Learning from #DunkInTheDark
The big winner at this year’s SuperBowl was Oreo, as far as marketing, that is. In case you don’t know (How could you not?), there was a partial power outage at this year’s SuperBowl. Quick thinking Oreo marketers tweeted the above within minutes. The tweet was retweeted 14,260 times. Kudos to those marketers. But, even [...]
Also posted in Leadership 1 Comment
Mobile Search for Holiday gifts expected to grow
In a recent post to the Google Mobile Ads Blog, Google released projections for the 2011 Holiday season. These projections are based on historical growth rates. Mobile Search for last-minute gifts will grow to 44%, according to Google. That is 44% of all searches for last-minute gifts and store locator searches. Looking back over the past [...]
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Temporarily disable Google’s personalized search results
Google uses some of your browser information to present you with what the Google algorithm feels (can the algorithm feel?) is better results. It is no secret that Google captures things like your web history, your actions on prior SERPs, etc. The SERP you get may differ from others, such as your clients. As a digital [...]
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Tip: Google Search a site